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"When I Had To Let Them Go, It Broke My Heart... How Will You Cope When Your
Dream Business Starts Falling Apart?" 4 Out Of 5 Small Businesses Go Bust Inside 5 Years!
Finally - A Guaranteed Way To Make Sure You're Not One Of Them. From The Desk Of "Dangerous" Debbie Jenkins RE: Lean Marketing Toolbox Dear Fellow Entrepreneur
ATTENTION: READ THIS BEFORE WASTING HUNDREDS, POSSIBLY THOUSANDS ON OUT-DATED MARKETING ADVICE, ADVERTISING, TELESALES & DIRECT MAIL.
T here's a terrifying trend among small businesses today. An epidemic that kills the "entrepreneurial dream" dead for over 800,000 people just like you every year! | ||||||
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Whether you're a solo business owner or the employer of people who rely on you to make a living, the consequences of business failure can be catastrophic.
The statistics speak for themselves. If you do what the majority of other businesses do you'll get the same results... Failure!
You may have sighed with relief if you've been going for more than 5 years now. But you're not out of the woods yet... 80% Of Businesses That Survive The First
5 Years Will Fail During The Next 5 Years! Now that is scary! The good news is that you don't have to be a statistic. You can avoid the worst happening to you when you do just a few things differently. When you make just a few small adjustments. When you get the knowledge and information you need to make your own, informed decisions. When you start thinking and acting like a real entrepreneur. How Much Good Advice Can You Really Trust Anyway?
Unfortunately more and more people are being encouraged to go it alone by government agencies and banks while being given out-dated advice that doesn't actually work.
The advisors in these organisations typically have experience in larger production / manufacturing / financial businesses. So they share marketing advice that really doesn't work for the majority of small service-based businesses today. Their text-book marketing principles simply do not translate to businesses with limited money to invest in advertising, direct mail and telesales. In many cases these advisors are telling people how to run a business even though they're actually working for someone else, be it a bank, government agency or marketing firm, themselves. They have no real experience spending their own money to grow a business. You can carry on taking advice from the people responsible for 80% business failure rates. You can listen to the banks. You can continue following the rules of rigid textbook marketers. You can take the word of tax-payer supported, know-it-all, advisors seriously. Or you can decide to do things differently. Better. You can get the tools and facts to make sure every penny you spend, every hour you invest contributes positively to your business success. If you want to survive you need to take the power back! | ||||||
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But before you buy here's something else you should be wary of...
Traditional Marketing = Waste
Don't you think the numbers seem to be stacked in their favour? It's certainly in their interests to encourage you to do something 7 times to make an impression - just think of the nice little markup they'll be making on the advertising space they've negotiated. And if an advertisement doesn't appear to work then they'll encourage you to tweak the message and commit to another campaign of waste. After all, it's never their fault when things don't work out - the odds of success are firmly stacked against them! Well here's some good news. There is a very easy way to remove the waste from your marketing... Don't do any marketing whatsoever! The bad news is that if you don't do any marketing at all then you'll be likely to stand still. And standing still in business, just like a running race, means that you'll get trampled on by your competitors. Failure will be guaranteed. It makes sense to simply stop doing the wasteful pieces of marketing, but as nearly any textbook marketer will glibly tell you... "50% of your marketing works and 50% doesn't - it's just a shame we don't know which is which." This piece of advice, my good friend, is a lie! You can spot which parts of your marketing are working and which parts aren't. I'll share a tool for doing just that with you inside the Toolbox. So I urge you not to take the advice of marketing consultants, advertising agencies, printers, designers or anyone else who needs you to spend lots of money to support their plush offices and big cars too seriously. Just think about it... If the marketing firm, advertising agency, publisher, printer, postal service or direct mail house, allowed you to believe that you could get more success by using less of their time and resources, then how are they going to get paid? Could they be sticking together to try and keep us all dumb? I'll tell you how you can take the power back in a moment but first I'd like to share... How I Nearly Hit Rock-Bottom Just Like
In 1997 I launched a business with my brother to help business people like you to use the Internet in order to reduce marketing cost, increase sales and attract new business.
80% Of Other Small Businesses Like Yours... We were very successful on behalf of our clients seeing many start-ups and growing firms develop into profitable big businesses with our help, guidance and support. When we were "selling time" for a living we doubled in size every year until at one point we had massive offices in the centre of the UK's second largest City. We employed a team of 11 techies, designers and marketers. We began diversifying to provide full graphic design, copywriting and programming solutions. We did this in order to continue growing. We Made 3 Dumb But Common Mistakes
Some people will be nodding approval. Things appeared to be going well - but they weren't. In reality I'd made 3 of the biggest mistakes I ever have in the space of a couple of years.
Just selling time for a living was mistake number 1. Operating in this way meant that the only way to grow bigger was to sell more time or increase our fees. We did both. This first mistake led onto our second mistake - taking on staff. Having more people to do stuff should, in theory, have meant I'd have more time to sell to people and more income for the business. Many business people even measure the success and size of their business by the number of people they employ. But it doesn't quite work like that. The problem is more people usually means less profit and rocky cash-flow! I needed more office space, more equipment, more turnover, more insurance, more procedures and more support just to stay still. I could no longer give clients personal attention because I was busy rallying the troops, sorting out petty arguments and generally ensuring the people I paid to be there got something useful done at the end of the day. My brother, a graphic designer and copywriter had to let other people do the work he loved. I'm sure he won't mind me saying this but his role changed from that of a highly capable technician to a highly incapable manager overnight. He invested in training and books on management but really didn't take to it. He was a designer and copywriter. He lived to design things and write words. Our "success" had ripped his world apart. Taking on staff also led to a void we had to fill. Obiously during busy times we made more money than before - but when things got quiet the cash literally leaked out of the door! This "feast and famine" led to our decision to "diversify". Diversification was mistake number 3. | ||||||
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My Mistakes Might Not Be The Same As Yours
Now let me be clear. My 3 mistakes will not necessarily be mistakes for other business owners. Some people start a business in order to be a boss of other people and will enjoy the thrill of taking on staff.
But we weren't interested in being bosses. We started our business to make a ton of money. We left employment in order to be free to do fun and rewarding work. We didn't know until it was too late that taking on staff wasn't the way to achieve that. Well not for us anyway. I hated it! My brother hated it! Worst of all we had created it! We'd done what most other businesses would do in our situation. We got bigger. We lost focus. We now owned jobs we didn't want.
And worst of all we couldn't just leave or sack ourselves! To add fuel to the fire, the marketplace got tough. More competition, fewer business opportunities and generally less money around to spend on the stuff we sold simply compounded our problems. Like you and many other entrepreneurs we're both determined, proud and competitive people. So rather than realise we'd made a mistake and pull back. We decided we'd ride out the storm. Sure, competitors were dropping like flies all around us, but we wouldn't suffer the same fate. It would be different for us. We Couldn't Have Been More Wrong...
We slogged on for 2 years until there was no other choice. We waited until we could see no other way but to make everyone redundant. So we said goodbye to our team members one by one, relieved that we were actually able to pay them all in full before things got too critical.
Talk about painful! This felt like failure! Our people didn't understand what they'd done wrong. They'd done nothing wrong but somehow our words didn't make them feel better. They had kids and homes and lives to pay for just like us. I'm not over-exaggerating when I say it broke our hearts. We couldn't get rid of the premises quite as quickly though. So we operated in survival mode for another 6 months. During this time we realised everything we'd done wrong and could again see all the things we'd done right. So we did more of those things and were careful to critically evaluate ideas and decisions before committing. We'd managed to save the business, just, but it took drastic measures. In a strange turn of events, we'd turned ourselves into victims of our own success. We didn't want that to happen again - not to us - not to anyone. And so, we decided to write everything we learned down, writing our first book, The Gorillas Want Bananas. We called our new, more intelligent, approach Lean MarketingTM and started applying it to get back on track to success. Lean MarketingTM really took off. We ran a year of daylong training events - Masterclasses and worked with many fantastic, inspired, business owners. During this time The Gorillas Want Bananas was starting to take shape. We applied and tested our hunches and theories. We included all the good stuff that had worked and developed tools to help spot all the things that could trip us up. The Results Were Dramatic
By applying Lean MarketingTM to our own business we increased turnover, reduced our fees and became more profitable within a few months. And we did this during a major economic downturn.
Once we got back on course we decided we'd stop "selling time" and turn our knowledge into products that we could sell again and again. We stopped "swapping time for money" and instead offered clients our support for an ongoing stake in their profits. We decided to work in partnership with other expert companies rather than take on full time staff. The Gorillas Want Bananas sold like hotcakes. Our business is far more rewarding, easier to run and more profitable than it ever was before. And things just keep on getting better. We've since written 11 eBooks on Lean MarketingTM and have reached over 30,000 entrepreneurs with our message. We've packaged 9 of these books up into the product you're reading about at this moment. The Lean MarketingTM Toolbox. | ||||||
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You Don't Have To Hit Rock Bottom
If you're reading this then you're already amongst an intrepid band of adventurers. Going it alone and putting everything at stake is not for everyone. Adding value and making your own way in the world is something to be proud of.
To Learn The Lessons We Did So I'd like to see you, and others like you get what you deserve. I'm sharing the benefit of my failures and successes openly with you so you can succeed and make your dreams a reality more quickly. There's no reason at all for you to have to go through what I went through to benefit from the lessons I learned. I'm sure you agree when I say, I don't believe any genuine, authentic and inspired entrepreneur deserves to be out of business, in debt and miserable simply because they were willing to take a risk. So how do you fail-proof your business? How do you promote what you do in a way that works? How do you avoid being at the mercy of advisors, consultants and know-it-alls who don't have a clue what it's like to be in your situation? You get smart. Learn from other people like you. And make sure you're making decisions that make a positive difference for your business. Is it really that easy to get much better results while doing and spending a lot less? Absolutely! When you know how - that's what I'd like to share with you. How Would You Feel If Winning Clients Was Easy?
I'd like you to imagine, if you will, how it would feel to...
Have A Proven System For Attracting All The Clients You Ever
Wanted Without Having To Work Your Socks Off To Get Them
When you learn to set up your own Lean MarketingTM System the good news is you can have a lot more success, a lot more easily.
You can have a system that continues to bring in new business even as you sleep. Your business investment will be much safer and much easier to manage. Look, everybody needs a little help sometimes. I'm willing to help you by sharing everything I've learned the hard way. But there comes a point when we've got to help ourselves. You're the only person who can really make a difference in your business. It's you who has to make the decisions and then live with them - for better or worse. I promise to share everything you need to succeed. All you need to do is add your entrepreneurial flair and the magic will happen. You'll learn how to help yourself. How to think for yourself. How to spot good advice from bad. You will never be in doubt about the right thing to do ever again. By now...
...you're probably wondering how much all this information is to buy ...or maybe you're wondering if it's right for you? Well here's your answer...
To buy each Toolbook individually would cost you £150!.
I want to help you avoid being a statistic by getting smart so I've priced the whole system at an easily affordable £99 The price will be going back up in the next few weeks! So get it now while it's a bargain. If you want to take the power back and grow your business more easily, be sure to get your hands on this essential marketing toolkit today... This really is solid-gold information for any serious solo business owner who wants to survive and succeed!  I'm so confident this is what you've been looking for that I'm willing to guarantee it for 5 whole years!I'm willing to take on all the risk here - so that you have none! We already know that 80 percent of businesses fail in the first 5 years. We also know that 80 percent of businesses that survive the first 5 years will be gone in the next 5. So I'm going to offer you a cast-iron guarantee... If the tools, techniques and exercises I'm sharing in Lean Marketing Toolbox don't dramatically improve your business success while simultaneously saving you money at any time in the next 5 years then I'll give you your money back. You can even keep the books! So, I'm guaranteeing the advice in my Lean MarketingTM Toolbox for 5 full years. So, if at any time, things aren't working out for your business as a result - you'll get your money back! I don't know any banks, marketing companies or government advisors who would be willing to guarantee what they're sharing for 5 years - do you? I can guarantee my advice for 5 years because I know that once you apply it you'd never even consider asking for your money back. You'll be too busy making a mint! And get this. Whether your business succeeds with my help or not - I'll still honour my guarantee. I'm placing my trust in you, eliminating all your risk and taking it all on myself. That's one of the reasons they call me "dangerous". So to reiterate my promise. If, after reading these toolbooks, taking the actions inside and seeing the results, you don't feel Lean MarketingTM has powerfully helped you to improve the success of your business and marketing then you're entitled to a COMPLETE REFUND at any time within 5 years of purchase. The 500 Page Lean MarketingTM Toolbox
These 9 Toolbooks contain everything you need to create a marketing system that works. Each toolbook drills down into exercises, how to's and philosophies used by Lean Marketers to get more success
by doing and spending less.The full set of 9 eBooks contains just over 500 pages of information, anecdotes and exercises to help you hone your skills and get more business success by doing and spending less. By working your through these 9 Lean MarketingTM Toolbooks you'll learn to eradicate the waste, build a powerful message and a super-efficient process for turning complete strangers into customers and customers into evangelists.    Each book contains lessons and exercises for you to complete and things to apply immediately. You can work through the books in any order but here's how it might pan out... Detox Your Marketing The Lean MarketingTM Detox will enable you to clear the marketing fog so that you'll be able to start with a clear understanding of what's currently working for you and what's working against you. After this spring clean, you'll have less to do and you'll feel like a huge load has been lifted from your shoulders. Then you'll embark on a mission to... Find Your Brand Power You'll learn to define what makes you special in a powerful way. Then you can begin to build an incredible reputation for you and your business. We'll cut through all the ego stuff and get to the real guts of your beliefs, values, abilities and actions to find it. Once you've got the power you'll begin to set... Short Hairy Audacious Goals Our unique approach to goal setting will set you firmly on course and provide you with feedback as you go. If you don't have a target then you won't hit it. If your target is too far away, you won't hit that either. This powerful short term goal will propel you on your way to success. Whether your goal is to make a million pounds or dollars in a year or to spend your time doing only fun and rewarding work, this will help you to set course. Once you know where you're going you can use the power of... The Directional Pipeline - Your Sales Machine The word pipeline is used constantly in marketing, but very few people really grasp what it actually means. If you've ever heard the textbook marketers lecturing on "filling the pipeline", then they've only touched on the first and usually most expensive step. Our Directional Pipeline has 6 steps and guess what, they all lead to more profit for you. I'll show you how to get the pieces in place to create a domino effect, so when you fill the pipeline, people buy, buy again and then tell their friends how great you are too. You'll discover the true power of having a Most Wanted Response and how to use it in everything you do. You'll also learn how to delight your customers with... Magical Moments of Truth Every interaction you have with a customer, prospect or stranger leaves an impression in their mind about you and your businesses. These interactions are Moments of Truth and if you don't deliver the sparkle, you could be sending out a whole different message than the one you intended. Using this framework I'll show you how to turn mundane moments into magic moments and complaints into referrals. To keep momentum going you may then wish to discover... The Top 7 Lean MarketingTM Tactics There are 7 things that Lean Marketers do consistently to cut cost and magnetise their businesses. This eBook will introduce these 7 tactics and help you to apply them to your marketing pipeline. These activities will form the core marketing vehicle for moving prospects from free to fee. In order to do this it helps to have... Tactical Goals All the traditional goal setting approaches I've ever seen set you up to fail before you've even begun. They don't just set you up to fail though, they compel you to persist, even when it's not working out. DATE goals are different - because they give you multiple endings and force you to learn from feedback. You can even... Achieve Fame and Fortune By now, you'll have all the pieces in place for an effective Lean MarketingTM campaign to work. Now it's time to learn some tricks, tips, techniques and shortcuts for building your success, reputation and wealth now and in the future. You'll benefit from a collection of "Tales From The Trenches" & "Lessons Learned" written by inspired entrepreneurs for inspired entrepreneurs. Stealth, Kaizen and Minimum Effort - Maximum Impact An overview of the Lean philosophy that will enable you to continue your Lean MarketingTM journey alone and unaided if you need to. These laws and principles will enable you propel success in other areas of your life and business. | ||||||
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Whoah! 500 Pages Sounds Like Hard Work!
Yes it does! But I've written these books to be easy and usable. You can work through them all in one go or simply dip into them to find the tools and ideas you need to address a particular marketing challenge or goal you have. And, they're filled with exercises.
Each book comes with a handy summary - so you'll know what's inside before you get to work. Then once you've read the books a quick glimpse at these summary pages will trigger the important points you learned. Seriously. It's my goal to make life easier - not harder. There's no pompous theory, BS or junk. Just solid, straight from my, heart, head and soul, information that will make a difference in your business. So, yes - 500 pages is a lot of information. But when you read the toolbooks I know you'll agree that working through Lean Marketing Toolbox is an enjoyable, educational and inspiring walk in the park! Marketing Made Easy
So, if you're tired of wasting money and time chasing new business and you're ready to build a marketing system designed to make winning business easy, you'll do well to invest in Lean MarketingTM Toolbox.
Here are just a few of the things you'll be able to do when you read these Lean MarketingTM Toolbooks...
Why do some people seem to
magically attract new business
while others face rejection after rejection?
What enables some businesses to build an enviable reputation
without ever spending a penny on advertising whileothers do everything they can but still get lost in the clutter? Why do some people achieve great results
even though they never seem to be busy, while others runthemselves ragged never to achieve what might have been? Can you really do less work and get more success?
The answer is yes!
And now it's time for you to learn how...
 Everything you need to know to get instant access to this marketing gold-mine is below. Is all this possible? Absolutely! And more besides. Now you have no excuse. Take advantage of a unique opportunity to guarantee your future business success. You can be the 1 in 5 who survives and goes on to make your fortune! Don't you think you owe it to yourself to get the knowledge and power to make a difference? Warm Wishes  Debbie Jenkins P.S. Remember, I'm giving you all 9 Lean MarketingTM Toolbooks at a ridiculously low price but I'm going to be raising the price again soon. So be sure to buy them now to avoid disappointment later. |
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The course was very user friendly, well thought out and delivered what it said it would. Improved time management was an added bonus. Hence my earlier request to share some of the lessons with my ECI readership so they too can take advantage of these simple to follow lessons.
Dear Debbie
Hi Debs
"I am focused on getting every bit of success out of every bit of effort
because your tips have reminded me of what is important.
I have enjoyed the different way you showed us how to view
Goals, the advice on the concorde approach is so true of alot of people who
will not give up something that is not working for them. I am using the D.A.T.E sheet
as it is a good way of tracking your actions towards a Goal.
"Well I am hooked. What a really fantastic and absorbing writer you are."
Yes, Debbie!
