The Gorillas Want Bananas
This is the original book on the Lean Marketing system. First published in 2003 and re-issued in October 2008, this is the definitive (and now classic) guide to marketing your service business on a tight budget. Learn to rid your marketing of waste and focus on easy, low-cost, stuff that actually works.
The Amazon Bestseller Plan
How would you like to get a bestseller and make a ton of money without spending a single penny on advertising? How would it feel if you could sell a pile of books without resorting to bribing the bookstores (yes, it really does happen)? What would it mean to be able to call your book a best-seller? This book, which shares how we made £30,000 in sales of a book, at launch, in a single day, shows you How Make Your Book An Instant Best-Seller… Even If You Have Zero Marketing Budget. Only available directly from us.
Lean Marketing Toolbooks
This is a serise of short “activity” books aimed at helping expert entrepreneurs get more success by doing and spending less. First published as notes for our Lean Marketing Academy students, these books were only available for electronic download until the latter part of 2008 but are now available in print. They are presented here in our recommended reading order.
1. The Small Business Detox
2. Power Branding
3. S.H.A.G. Your Way To Business Success
Available December 2008
4. The Lean Marketing Pipeline
Available December 2008
5. 7 Keys To Marketing Success
Available December 2008
6. The Customer Service M.O.T.
Available December 2008
7. The D.A.T.E. Action Plan
Available December 2008
8. Sneaky Marketing Tricks
Available December 2008
9. Maximum Impact Minimum Effort
Available December 2008
Bare Knuckle Selling
Bare Knuckle Negotiating
Bare Knuckle Customer Service
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Getting In Touch
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THE NINTH WONDER OF THE WORLD
From Guest Author Nicola Cairncross
Compounding is often described as the ninth wonder of the world. It is a concept that initially sounds very unexciting, but when you understand how compounding just quietly gets on with working its magic – or conversely its naughtiness – it’s a very exciting concept to grasp indeed!It’s the difference between [...]
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How To Charge Premium Prices For Your Products And Services And Get Your Prospects To Pay Them!
(part 1 of 2) by guest author Jon McCulloch
Who Cuts Your Prices?
How often have you heard people say this “I had to cut my prices! The competition made me do it!”?
More important: how many times have you said it yourself?
The truth, unpalatable though it may be, is that no-one makes you do it, in the [...] -
Our Latest Book – The Wealthy Author – Bonuses!
We’ve just started tweeting, emailing and blogging about the Christmas Launch for Publishing Academy and our new book, The Wealthy Author.
Our plan is to help 200 people become wealthy authors in the early part of 2010 and so with that in mind – numbers on the launch are extremely limited.
We’ve also got our faculty and [...] -
The IdeaTrap
Too many ‘bright ideas’ will waste your money
Have you ever had a bright idea that got widespread support from your business partners, colleagues, associates, employers and at first things moved really fast but after a while the idea was forgotten about? Has this happened more than once for you in your business? What might have [...]
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