Praise

What you say makes me want to stand on a table and cheer. I worked in the ad industry and in PR. I wore those sodding shoulder pads once. What you say is absolutely true. Go girl!

I am focused on getting every bit of success out of every bit of effort because your tips have reminded me of what is important. Thank You!

Steven J Burnell (FCCA), Focused_On Health

Well I am hooked. What a really fantastic and absorbing writer you are.

Katy Howell, Immediate Future Ltd

I’ve just got to write and tell you how much I’m enjoying working through the Lean Marketing [toolbooks] – They’re grrrrrrreat! You have a talent for putting across ideas in a way that really makes an impact on people’s thinking. Let me share a personal example:

For my first 5 years in business I was attracting work by the bucket load – with no marketing whatsoever!! Then about 18 months ago business started to plateau and it became harder to attract new clients – why was this? Was it a quality problem? No! Was it the market? No! What was it?
Then I read your [book, Power Branding,] that explained your own experience of struggling to align some of your work with corporate values. Wham! What you had written made so much sense to me and gave me one of those Ah! Ha! moments.

I suddenly realised that, while I’m in the business of encouraging achievement, many of the people I’d been targeting as potential clients were happy playing a game of corporate power, control and survival. Quite simply achievement wasn’t the main game for them.

So, what was my marketing problem? Quite simply I was targeting the wrong people. A review of my previous work made it obvious that the people who liked working with me most are ALL corporate intrapreneurs. People for whom achievement is their highest value. People like me, people who love to make an impact, ‘get stuff done’ and then move on.
As a result of this understanding I’ve become much more specific about my target clients. I’m now saving time, energy and – most importantly – attracting level 10 corporate clients. I just wanted to say thanks for the help.

Clive Griffiths – iGriff Productions

‘The Gorillas want Bananas’ is the best book on marketing by British writers that I’ve read (and I’ve read scores) and is matched only by good ones by Americans and a Swedish guy.
Kieran Duignan, Enabling Space

I have recently read your first book. It is a credit to you that you practice what you preach and that I am able to read through it in this time. The themes are tailored very nicely for my business, but exactly follow the Lean Marketing principles you teach. I think you are on to a winning formula!
Ian Kaye, Director, ISK Ltd , England UK

Thank you for taking the time to give me some feedback on my sample letters that I sent you as I appreciate that you are really busy at the moment. You’ve inspired me to take your advice seriously and re-write them this weekend so I’m more likely to achieve my most wanted response from customers.

Kind regards
Jo Pocklington, The Pocklington Consultancy

Thanks Debs

I thought I’d drop you a line to say thanks for the Gorillas book. Very useful so far – two “aha!’s” – and I love the amusing cartoons.

I especially liked the way you have used the NLP Logical Levels of alignment to describe Brand Power – I’ve been framing ‘identity’ as ‘brand’ for about 6 years now, but I’d not really considered that the ‘fall out’ I sometimes experience is about the client ‘externalities’ not matching my intervention ‘beliefs’.

Thanks again and I look forward to the next instalment.

Cheers
Clive

You may like to know that, in recommending your Lean Marketing material to a business friend, who has been a longserving member of staff with the Open Business School (including the course on creativity), I told her that I think you’ve come up with an excellent method of open learning.

I think your material not only compares well to the 6.5 credits I took in doing an Open University degree in psychology (with maths and computing) but reflects some of the best design features I learned in taking a Diploma in Distance Learning, on which my ‘distance’ tutors were some of the world’s leading practitioners in distance learning (and were based in Sweden, Germany, the Netherlands and the UK).

Kieran Duignan

As someone new to the world of self-employment and someone quite unfamiliar with the theories behind marketing etc, I have learnt that I don’t have to follow the crowd and accept that a 3% (or whatever) success rate on direct mail etc is good. Also the lesson about congruence was very timely as it came just when I was having new stationery designed. I was about to go for a flashy logo which would have been attention grabbing but not congruent with me or my business.

All the lessons on brand-power were very useful. The Gorillas Want Bananas book is a great read.

…I would like to comment on the refreshing empowering alternative easy to understand way you present this material. I always mention you to my coaching contacts. I am looking forward to carrying on because through [Lean Marketing] I have become incredibly clear about what I want from life. I have a feeling your course will be instrumental in getting me there.

Regards
Peter Messenger

I am a start-up recruitment agency always looking for ways to market my small business. I read your emails to look for gems of wisdom that hopefully might make my marketing more successful. I did like your Business Card ebook.

I set up my coaching business a year ago. I have found Lean Marketing materials brilliant for helping me think through how to market my business. I especially found the download about making a good business card invaluable. I would happily recommend Lean Marketing .
Penny Dean, RedBear Life Coaching

I love the newsletter. I like its irreverent style while at the same time offering really useful, down-to-earth tips and techniques. I keep most of the newsletters as a permanent resource – I can’t say that of much e-zine stuff I get.

My experience so far? Impressed with the quantity of info and how ‘different’ it is!

Keep it coming
Derek Purdon

One of my aims is to book you for speaking at one of our corporate events next year we are seeking inspirational, experienced and motivating speakers to put the cherry on the ENC cake!
Joanne Thompson, Business Relationship Director, Entrepreneurs’ Network Company Ltd (ENC)

I very much enjoy receiving and reading the Lean Marketing ezine. I always read from beginning to end and I try out all the links and recommendations. I find it very informative and helpful. I like the informal style of writing. I keep it on file for future reference. I often refer back to previous issues.
Dagmar, http://www.onewomanbusiness.co.uk

YOU ARE THE BEST WAKE UP CALL TO THE MARKETING WORLD. YOU NEVER LET US GET SLEEPY OR COMPLACENT. YOU ARE CONSTANTLY REMINDING US TO KEEP AT IT. You have the most wonderfully audacious way of getting your point across. You inspire others to be audacious with what they do to. Good leadership.

Good, sound, practical advice. I’d happily recommend other business managers consider the input from the lean marketing team.

I ensure that I read the Lean Marketing newsletter articles and forward it to my partner, as the material has depth and has proved useful to me many a time.

Thank you for your generosity in sending me The Lean Marketing Detox. It certainly is a real eye opener and an awesome wake up tool.

Pleased to say that many of your tips and ideas have filtered into my marketing consciousness…
Sally Morton, Life Coach