Building Website Traffic By Providing Value

How To Quickly Build Traffic To Your Site

Reciprocal links have bee around for ages but how effective are you at using them to bring targeted traffic to your website?

Although many people focus on getting good search engine positions to bring targeted traffic to their sites, or pay for Google Adwords campaigns, there are other – leaner – ways that require less effort, cost and energy while also making your own site more valuable.

In our experience, having free and useful information (even if it’s just a link to your ezine or download) on your site first makes this process a piece of cake. People like to link to other sites that are going to make theirs look good. So the first thing to do is to make sure your site has something useful to offer.

So assuming your site is up to the mark…

WHO TO ASK
If you want to get good traffic to your site, you need links from busy sites with plenty of of the right kind of traffic to send to you. A good way of finding them is to go to a search engine and type in one of YOUR OWN favoured keywords (that is a search term you’d like to come up highly for) and then go to the top of the list. These sites are a good place to start asking. You’ve probably had a good look around and know about the best sites with topics similar to yours. You shouldn’t see these as “competitors” but opportunities for working together.

HOW TO ASK
If you phrase your email (although you could use the phone!) right, you’ll make it sound like you’re doing the site owner a favour. Humans are generally reciprocal by nature so unless they see your request as cheeky or you as a competitor, you should get a pretty favourable response. Here’s an example:

Dear Mrs Website Owner

Congratulations on your excellent site! I’ve given you a link on my (your topic) site – the URL is http://www.mysite.co.uk/links.html. I have some interesting information relating to your visitors which you might like to share with them. If you’d like to give me a link then I’d much appreciate it.

The link on your page can be improved with a paragraph of text describing the “target site” and encouraging people to visit.

HOW NOT TO ASK
“Please visit my website at http://www.yoursite.com. I could really do with the traffic and I see your site ranks highly. So if you link to me then I’ll give you a link back.”

Putting a condition on what you offer will be seen as manipulative and it’s obvious that you’re only in it for what you’ll get!. If you send an email like this (and trust me – we still receive them) they probably won’t even visit.

The best sites with the most traffic have got to that position because they’re offering something valuable. This means they’re very choosy about the pages they give links to. So don’t even bother asking unless you have plenty of free and useful information.

In fact, if your site is all ‘we, we, we’ without anything of value to potential visitors then don’t even bother promoting it – save your money!

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