Helping small businesses do less, spend less and get more from their marketing pounds
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From Guest Author Nicola Cairncross
Compounding is often described as the ninth wonder of the world. It is a concept that initially sounds very unexciting, but when you understand how compounding just quietly gets on with working its magic – or conversely its naughtiness – it’s a very exciting concept to grasp indeed!
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(part 1 of 2) by guest author Jon McCulloch
Who Cuts Your Prices?
How often have you heard people say this “I had to cut my prices! The competition made me do it!”?
More important: how many times have you said it yourself?
The truth, unpalatable though it may be, is that no-one makes you do it, in the same way as no one makes you angry or happy or sad or hungry. It’s from within. Quite simply: price cuts are a self-inflicted wound. Read the rest of this entry »
Too many ‘bright ideas’ will waste your money
Have you ever had a bright idea that got widespread support from your business partners, colleagues, associates, employers and at first things moved really fast but after a while the idea was forgotten about? Has this happened more than once for you in your business? What might have happened if just one of these good ideas were fully implemented? Read the rest of this entry »
Sometimes You Need To Stop Flogging Your Dead Horse
Now and then we get asked a question that really makes us review what we’ve been upto, take stock and reflect. A friend of ours, who knows our business quite well, got in touch a few months ago. Here’s his question and some answers below. Read the rest of this entry »
By guest author Jamie Smart
I was doing some research the other day for the e-book I’m writing, so I turned to my PC, and typed the term “superorganism” into Google. In 0.15 of a second, the search engine found 6200 references to the term. Some of them were entire documents, some of them were photos. Some of them were more relevant than others. But it got me thinking about how human beings process language. Read the rest of this entry »
Who Says When The Phone Rings You
HavTo React Like One of Pavlov’s Puppies?
Our own “outrageous” approach for (not) responding to email and incoming phone calls has:
But, whatever people’s feedback (good or bad), the approach we employ works for us. In fact: Read the rest of this entry »
By guest author Jackie Barrie
I visited a BRE (Business Referral Exchange) Group this morning, to advise certain members how to trigger more referrals in their 1-minute pitch. After our conversation I was inspired to write this article to summarise some of the ideas we discussed. Even if you’re not a member of networking group like BRE these ideas can be helpful in devising your “elevator pitch” while out and about networking. Read the rest of this entry »
A Simple Formula You Can Use To Sell Lots of Anything
On Wednesday 5th April 2006 we made “…and death came third!” by Peter Roper and Andy Lopata an “instant best-seller” using the power of networking and good old fashioned “ethical bribery!”
Using our plan, the book stormed onto Amazon.co.uk’s Hot 100 (number 83) by 8.20am and then rocketed to the top 10 (achieving number 2) by noon (a spot it kept for well over 24 hours after).
In all we sold over 2,000 books in a single day, making more than 30,000 in sales. That’s in just ONE DAY! Read the rest of this entry »
How To Quickly Build Traffic To Your Site
Reciprocal links have bee around for ages but how effective are you at using them to bring targeted traffic to your website?
Although many people focus on getting good search engine positions to bring targeted traffic to their sites, or pay for Google Adwords campaigns, there are other – leaner – ways that require less effort, cost and energy while also making your own site more valuable. Read the rest of this entry »
A Tip For Maximising Profit For Professional Speakers
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