About

What is Lean Marketing™?

Lean Marketing™ was developed by Debbie Jenkins and Joe Gregory in 2002 when their own consultancy and design business was on the brink of failure. They set out to eliminate the waste from their sales and marketing activity by combining Lean Manufacturing techniques with sound marketing principles in order to focus their effort on their most profitable products, services and customers.

A selection of Lean Marketing Tools

They successfully turned a near-catastrophic business situation around using the techniques they developed and then, after delivering a series of Masterclasses to other expert entrepreneurs, recorded their systems and approaches in, the now classic book entitled, The Gorillas Want Bananas.

Essentially, Lean Marketing™ is a system to eliminate waste from your sales and marketing activity, enabling you to focus on your most profitable products, services and customers. When you understand and apply Lean Marketing™ to your business you’ll make much more money, more quickly, with less effort and less cost.

Whether you’re a lone coach on a shoestring or head of a thriving consultancy business, looking to accelerate your success and improve profitability, the Lean Marketing™ system can help.

At the heart of Lean Marketing™ is the age-old principle of “Maximum Impact with Minimum Effort”. Essentially you should always be striving to simplify your business, remove waste (including sacking bad customers), use leverage (other people’s time and money), increase your time:pay ratio from 1:1 to 1:many and automate or outsource repetitive tasks in order to get more success by doing and spending less.

The key steps you’ll take when applying Lean Marketing™ are:

1. Find and Remove Wasteful Activity
2. Set Vision and Targets for Your Business
3. Agree Tactics and Implement Your Plan
4. Kaizen – implement, measure, improve, implement…

While most marketers will tell you to engage in everything from telesales and advertising through to sensational PR stunts – The Lean Marketing™ approach encourages you to qualify, measure and justify every single marketing action you take to ensure you only do what works and stop wasting time with everything else.

Making your business, leaner, meaner and more attractive to your customers is within your reach. Lean Marketing™ will help you to achieve it with minimum pain, hassle and cost.

The Creators of Lean Marketing™

Joe Gregory and Debbie Jenkins

Debbie Jenkins and Joe Gregory are an entrepreneurial brother and sister team who started their first business together back in 1997. They grew the business quickly within just 3 years to employ 11 techies, designers and consultants at its peak.

Debbie is an acclaimed speaker, author and marketer who is known as “Dangerous” Debbie due to her audacious no BS business and speaking style. Originally from Birmingham, she lives and works from her home, which she shares with her husband, 2 dogs and 3 cats, in the hills of La Murta, Spain.

Joe is a sought-after designer, copywriter and author who left his job in advertising to start his first business at the age of just 19. He has homes on the Norfolk coast and lives with his wife in the mountain-town of Moratalla, southern Spain.

After the success of their first book, The Gorillas Want Bananas, they set up Lean Marketing Press and published 38 books by other expert entrepreneurs within 2 years. In 2006 they applied their Lean Marketing principles to sell over £30,000 worth of books in single day (www.amazonbestsellerplan.com).