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From Guest Author Nicola Cairncross
Compounding is often described as the ninth wonder of the world. It is a concept that initially sounds very unexciting, but when you understand how compounding just quietly gets on with working its magic – or conversely its naughtiness – it’s a very exciting concept to grasp indeed!
Read the rest of this entry »
(part 1 of 2) by guest author Jon McCulloch
Who Cuts Your Prices?
How often have you heard people say this “I had to cut my prices! The competition made me do it!”?
More important: how many times have you said it yourself?
The truth, unpalatable though it may be, is that no-one makes you do it, in the same way as no one makes you angry or happy or sad or hungry. It’s from within. Quite simply: price cuts are a self-inflicted wound. Read the rest of this entry »
We’ve just started tweeting, emailing and blogging about the Christmas Launch for Publishing Academy and our new book, The Wealthy Author.
Our plan is to help 200 people become wealthy authors in the early part of 2010 and so with that in mind – numbers on the launch are extremely limited.
We’ve also got our faculty and friends to provide exclusive launch bonuses making the gift pool for this launch really special and valuable to authors at all stages on their writing and publishing journey.
I won’t bother you by repeating all the details in this post though because you can find out more (until Friday 18th) here… www.publishingacademy.com/launch
Too many ‘bright ideas’ will waste your money
Have you ever had a bright idea that got widespread support from your business partners, colleagues, associates, employers and at first things moved really fast but after a while the idea was forgotten about? Has this happened more than once for you in your business? What might have happened if just one of these good ideas were fully implemented? Read the rest of this entry »
Sometimes You Need To Stop Flogging Your Dead Horse
Now and then we get asked a question that really makes us review what we’ve been upto, take stock and reflect. A friend of ours, who knows our business quite well, got in touch a few months ago. Here’s his question and some answers below. Read the rest of this entry »
By guest author Jamie Smart
I was doing some research the other day for the e-book I’m writing, so I turned to my PC, and typed the term “superorganism” into Google. In 0.15 of a second, the search engine found 6200 references to the term. Some of them were entire documents, some of them were photos. Some of them were more relevant than others. But it got me thinking about how human beings process language. Read the rest of this entry »
Who Says When The Phone Rings You
HavTo React Like One of Pavlov’s Puppies?
Our own “outrageous” approach for (not) responding to email and incoming phone calls has:
- been praised as “genius”,
- been openly criticised as “a stupid idea”,
- been commended as “a brave decision”,
- caused shock and outrage,
- left people “gobsmacked”,
- and led many others to question our sanity.
But, whatever people’s feedback (good or bad), the approach we employ works for us. In fact: Read the rest of this entry »
By guest author Jackie Barrie
I visited a BRE (Business Referral Exchange) Group this morning, to advise certain members how to trigger more referrals in their 1-minute pitch. After our conversation I was inspired to write this article to summarise some of the ideas we discussed. Even if you’re not a member of networking group like BRE these ideas can be helpful in devising your “elevator pitch” while out and about networking. Read the rest of this entry »
A Simple Formula You Can Use To Sell Lots of Anything
On Wednesday 5th April 2006 we made “…and death came third!” by Peter Roper and Andy Lopata an “instant best-seller” using the power of networking and good old fashioned “ethical bribery!”
Using our plan, the book stormed onto Amazon.co.uk’s Hot 100 (number 83) by 8.20am and then rocketed to the top 10 (achieving number 2) by noon (a spot it kept for well over 24 hours after).
In all we sold over 2,000 books in a single day, making more than 30,000 in sales. That’s in just ONE DAY! Read the rest of this entry »
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