Lean Marketing Provocations

July 1, 2009 in Lean Marketing Fundamentals by admin | No comments

Here are a selection of provocations for Lean Marketers. Many of the principles are timeless but all of these quotables are original. So if you wish to share any of these please be sure to credit with a link to http://www.leanmarketing.co.uk and thanks for doing so. We’ll also add to this page from time to time - so book mark it now and check back often.

Provocation 1: The more you think you already know - the less you can learn.

Provocation 2: Make friends with people who are cooler and more successful than you - it compels you to raise your game.

Provocation 3: Playing safe is a loser’s strategy. If you want the high fruit you’ve got to shake the tree. Risk your ego - be bold.

Provocation 4: The faster I fail, the quicker I learn. Don’t wait until everything is 100% perfect - take action and improve as you go!

Provocation 5: 3 questions for entrepreneurs to answer: What entitles you to be in business? What makes you special? Why you and not them?

Provocation 6: Positioning Secret: Stand for something or stand against something. If you stay in the middle then you stand for nothing.

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Why Doubling Your Fees Can Increase Business

July 3, 2009 in Lean Marketing Fundamentals by joegregory

How Pricing Affects The Buyer’s Decision Making Process

Want to know the simple way to get all the business you could ever handle? Charge almost nothing.

That’s the approach employed by busy fools anyway.

Are you a busy fool? Here’s a test… If nobody has ever complained about your price then you probably are.

High Prices Are A Sign of High Value… Read the rest of this entry »

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The Truth About Setting Up A Wealth-Pump Business

June 25, 2009 in Lean Marketing Fundamentals by joegregory | No comments

The Passive Income Myth Exposed

In theory the idea of generating additional (and passive) business revenue from books, CD programmes and eBooks couldn’t be simpler. Find a market. Create a product. Watch the money roll in while you play golf, pamper yourself, shop for shoes, go fishing or enjoy a little R&R.

The reality though is a little (I’m under-exaggerating here) different.
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This Simple Risk Reversal Formula Will Send Your Sales Into Space

June 17, 2009 in Lean Marketing Fundamentals by joegregory | No comments

Make A Bold Promise Then Back It Up With An Awesome Guarantee (2 of 2)

We finished the last article with a mnemonic…

All these extra sales you’re going to make are in the B.A.G.

A Bold Promise backed up with an Awesome Guarantee

So today we’ll look at what makes a Bold Promise and the three elements of an Awesome Guarantee…
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This Simple Risk Reversal Formula Will Send Your Sales Into Space

June 9, 2009 in Lean Marketing Fundamentals by joegregory | No comments

Make A Bold Promise Then Back It Up With An Awesome Guarantee (1 of 2)

Once you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!

A bold promise backed up with an awesome guarantee: Read the rest of this entry »

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Why Having A Niche Automatically Boosts Your Credibility

June 1, 2009 in Lean Marketing Fundamentals by joegregory | No comments

Become The Expert In Your Chosen Field Simply By Getting Focused

Yes, yes, we’ve heard it all before… loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.

Want to know why nearly every coach or consultant out there will always struggle?

…if you’re one of them then you’re not going to like this one little bit… Read the rest of this entry »

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Are You Being Seduced by The Dark Side of Wealth Creation?

May 22, 2009 in Lean Marketing Fundamentals by joegregory | No comments

What The Get-Rich-Quick Scammers Don’t Want You To Know

With the growing number of expert business people, consultants and coaches keen to make money from multiple streams of income I thought I’d share a WARNING to help you spot genuinely useful information from dangerous scams.

There’s a very simple seduction trick that is deadly powerful when it comes to parting the masses (whether they consider themselves highly intelligent or not) with their cash.
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5 Steps To Help Fail-Proof Your Growing Service Business

May 18, 2009 in Lean Marketing Fundamentals by joegregory | No comments

Do something different!

Business startup and failure rates are scary…

In The USA…

  • Every Year Over 1 Million People Start A Business
  • By The End Of The First Year 40% Of Them Will Be Out Of Business
  • Within 5 Years More Than 80% (800,000) Of These Businesses Will Have Failed Read the rest of this entry »
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Is Time Really Any Easier To Sell Than Products?

May 15, 2009 in Lean Marketing Fundamentals by joegregory | No comments

Generate Extra Revenue By Packaging Up What You Know

Over the years I’ve worked with very many coaches and consultants who make their money by selling blocks of time.

This is great but anyone who’s done it - also knows that when they stop working (and selling time) the money soon dries up too. This predicament is not only potentially dangerous, especially for smaller firms, but can leave you feeling trapped by your own success. There’s often never any rest without that guilty, sinking, feeling that while you’re not working you’re not earning. Read the rest of this entry »

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Thinking Of Taking Money Online?

May 7, 2009 in Lean Marketing Fundamentals by joegregory | No comments

What’s Best For Merchants? PayPal, WorldPay or Something Else?

It’s now easier than ever to take payments on the web. As people selling their wares take pot shots at eCommerce providers in an ever-increasing battle to sabotage their “competitors’” success it gets harder and harder to find an honest unbiased opinion.

So that’s what I’m setting out to do in today’s article.
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